This framework is used as the basis for writing material because it focuses on creating content and materials for a particular purpose and target audience. While designed for technology initiatives I have applied this to non technology initiatives as well.
Apple Computer Brochure "So How's Business" Targeted small business owners and their burning issue, and was used to launch Apple's entree into the SMB market.
Magazine Feature Story on North Carolina non-profit organization - Samara's Village. Wrote this feature story published in a local magazine to attract attention to Samara's Village during Covid and to coincide with major fundraising initiative.
Magazine Feature Story on local couple that has made a difference.
Business Book "Digital Handshake - Finding Revenue in New Relationships. Co-authored this book published by the ASAE (American Society of Association Executives) to demonstrate how associations and tech companies can work together to generate revenue.
Forbes Magazine Cover Wrap Brochure. "Helping Companies Get Up Close and Personal With Their Customers". Needed to increase awareness and drive business customer acquisition of this ERP company. Key competitor was SAP and Masterpack was a small company. Came up with this idea and wrote all of the content. This brochure helped to surpass all goals and within a six-month period increased metrics: top of funnel by 1,000%, lead conversion by 200%.
White paper /brochure for D&B Software CEO. Contracted by CEO to write a keynote speech to address prospects and customers at customer conference and then convert to a whitepaper/brochure focused on enhanced customer value.
Customer Acquisition Success Story Datasheets. Written to attract customers in key vertical markets by showcasing existing customers in that market.
Customer Acquisition Datasheets and Reports. Written to provide 'content' to prospects during the sales cycle.
Email for customer onboarding. Written at Hatch as part of a multi-email campaign to onboard existing customers - education admins.
Email "coding" for customer onboarding Written at Hatch to provide the development team with the content for the multi-email campaign to onboard existing customers - teachers.
Internal email announcement docs Written at Pendo and at Hatch to announce new products to employees.
Samara's VIllage. Content written for this Non profit organization website
Ponds of St. James. Content written for this community organization website.
Purpose - Address the Burning Issue Facing SMB Owners
At Apple I was responsible for the SMB market. I wrote the business plan, strategy, and copy for this brochure. This brochure opened the doors for Apple in SMB - and led to $600M in revenue in a 3 year period, when Apple was a $3B company.
Purpose - Help Companies Use Relationships to Generate Addit
Co-authored and wrote majority of the content in this book. For purposes of showing a sample of my writing, a few pages I wrote are shown in this pdf. This book was published by the ASAE.
Purpose - Raise Funds for non-profit Samara's Village
Wrote this feature story to create awareness of Samara's Village. This story coincided with major fundraising initiative I managed for them during COVID. Result - exceeded fundraising goals by 125%
Purpose - Increase Customer Acquisition for ERP company
Needed to increase awareness and drive business customer acquisition of this ERP company. Key competitor was SAP and Masterpack was a small company.
This brochure helped to surpass all goals and within a six-month period increased metrics: top of funnel by 1,000%, lead conversion by 200%.
Purpose - Enhance Customer Value
CEO needed to give keynote to address prospects and customers at customer conference. First written as a speech and then converted to a whitepaper/brochure.
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