Pragmatic Marketing
Pragmatic Marketing Framework
This framework is used as the basis for a market-driven approach to managing technology products.
It focuses on an out-side in approach that increases the likelihood of success.
The examples below and on the other tabs in this Portfolio show how I have applied this to framework to projects.
Launch Plans and Requirements
Launch Plan Update
Product Requirements Based on Customer Needs
At Intuit I was responsible for a new product offering and had to define the requirements, and develop use cases based upon an understanding of the ecosystem and customer pain. This presentation is a high level summary for various stakeholders.
Launch and Positioning Update
Detailed XFunctional Launch
Teaching Concepts to Peers and Customers
Framework for Delivering Customer Value
As a consultant to Pendo, I created this presentation and delivered it around the country to audiences of Product Marketers and Product Managers. Focused on the concepts of achieving Product Market Fit, which starts with the gathering of data through a deep understanding of the customer (their pain and jobs to be done) that is only achieved thru observation, and through 5 Why questioning, and then progresses through value proposition and solution concepts.
Key Elements in a Successful Go to Market Strategy
This was a Presentation to a client on what is required for a successful GTM, based on the Pragmatic Framework.
Entrepreneurial Frameworks
As a mentor participant in the UNCW Center for Innovation and Entrepreneurship, I created this presentation to train other mentors on concepts related to market, focus, business, and planning.
View Some PDF Examples
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