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Personas and Positioning

Based Upon Pragmatic Marketing Framework

Persona Examples

One page executive view of Consumer Personas created at Intuit to identify high potential consumer and retailer targets for new offering 


Two different views of personas of Small law firm solo and duo personas created at LexisNexis to identify potential targets and the initial one to focus on. 


Larger firm Personas created at LexisNexis to help organization understand the target audience for revisions to an existing product. 


Brand Voice and Persona presentation at Intuit to gain alignment for growing TurboTax category share

 

Positioning Example

Positioning presentation related to new product offering at Intuit 

 

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View Some PDF Examples

Consumer Personas for new offering - Intuit

Exec Summary View of Potential Target Users

Used to convey to various stakeholders who the potential target users were for a new offering

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Small Law Firm Personas for new offering - LexisNexis

Presentation Format for Sales Team

View of personas of Small law firm solo and duo personas created at LexisNexis to bring to life the pain of three personas, and to highlight the persona the product is designed for

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More Detailed View

Additional detail on personas

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Personas in larger firms - LexisNexis

Used to convey to sales organization who the target audience

Created at LexisNexis to help organization understand the target audience for revisions to an existing product.  

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Turbo Tax Personas

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New Product Offering at Intuit

 

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