Personas and Positioning
Based Upon Pragmatic Marketing Framework
Persona Examples
One page executive view of Consumer Personas created at Intuit to identify high potential consumer and retailer targets for new offering
Two different views of personas of Small law firm solo and duo personas created at LexisNexis to identify potential targets and the initial one to focus on.
Larger firm Personas created at LexisNexis to help organization understand the target audience for revisions to an existing product.
Brand Voice and Persona presentation at Intuit to gain alignment for growing TurboTax category share
Positioning Example
Positioning presentation related to new product offering at Intuit
View Some PDF Examples
Consumer Personas for new offering - Intuit
Exec Summary View of Potential Target Users
Used to convey to various stakeholders who the potential target users were for a new offering
Small Law Firm Personas for new offering - LexisNexis
Presentation Format for Sales Team
View of personas of Small law firm solo and duo personas created at LexisNexis to bring to life the pain of three personas, and to highlight the persona the product is designed for
Personas in larger firms - LexisNexis
Used to convey to sales organization who the target audience
Created at LexisNexis to help organization understand the target audience for revisions to an existing product.
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