Wanted a place for customers to see menus and services.
Wanted a place for owners and residents to get the latest information.
Wanted a site to promote awareness and fundraising.
Wanted a way to replace the newsletter with one location for the members to have access to events and photo archives.
Wanted a very visual and easy to navigate, content rich site for homeowners to visit and comeback.
Wanted to promote services and have a place for visitors to get information.
Oracle. Created marketing brochures for ecommerce software solutions.
CPA.com. Managed email marketing programs for AICPA.
Dunn and Bradstreet Software. Developed strategy documents and product marketing materials for host and financial software solutions.
Sevista. Managed marketing for their email marketing offering. Had 20% click through rate on inaugural campaign.
INPUT Market Research. Wrote three 100+ page white papers: ecommerce, ecommerce in manufacturing, ecommerce in distribution
Peachtree Software. Product marketing, positioning and competitive analysis.
BTSquared. Developed marketing materials.
Ross Systems. Developed marketing materials and sales tools.
Attachmate. Managed product marketing for their groupware software offering.
Samara's Village. Developed all materials, communications and PR.
Pharmassistus. Developed brochure, presentations, data sheets.
St. James Living Magazine. Monthly columnist.
Cat-Tales Magazine. Story content.
Created brochures and sales tools for eCommerce Solutions
Researched and wrote E-Commerce Research Reports
Acting Product Marketing Manager for GroupWare/Collaboration Software
Acting Strategist and Chief Marketing Officer
Drive Online Store Purchases
Developed product management best practice content and delivered workshops to their clients including Product Management 101, Using Data to Drive Results, Lean StartUp Experimentation, Jobs to be Done
Client: Hatch Early Learning
Led cross functional team for the launch of a new Saas product
Taught and led Lean Startup Bootcamps:
Business plans and strategies
Business Plan Development
Worked with founder and CEO on initial business plan and strategy
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