Websites
Take-Out Restaurant
Take-Out Restaurant
Take-Out Restaurant
Wanted a place for customers to see menus and services.
HOA Condo Complex
Take-Out Restaurant
Take-Out Restaurant
Wanted a place for owners and residents to get the latest information.
Non Profit
Non Profit
Wanted to promote services and have a place for visitors to get information.
POA Club
Non Profit
Wanted a very visual and easy to navigate, content rich site for homeowners to visit and comeback.
Ladies Club
Service Business
Fishing Club
Wanted a way to replace the newsletter with one location for the members to have access to events and photo archives.
Fishing Club
Service Business
Fishing Club
Wanted to promote services and have a place for visitors to get information.
Service Business
Service Business
Service Business
Wanted to promote services and have a place for visitors to get information.
Marketing Projects
Marketing - Brochures, Newsletters, Whitepapers, Sales Tools
Oracle
CPA.com. Managed email marketing programs for AICPA.
Dunn and Bradstreet Software. Developed strategy documents and product marketing materials for host and financial software solutions.
Sevista. Managed marketing for their email marketing offering. Had 20% click through rate on inaugural campaign.
INPUT Market Research. Wrote three 100+ page white papers: ecommerce, ecommerce in manufacturing, ecommerce in distribution
Peachtree Software. Product marketing, positioning and competitive analysis.
BTSquared. Developed marketing materials.
Ross Systems. Developed marketing materials and sales tools.
Attachmate. Managed product marketing for their groupware software offering.
Samara's Village. Developed all materials, communications and PR.
Pharmassistus. Developed brochure, presentations, data sheets.
St. James Living Magazine. Monthly columnist.
Cat-Tales Magazine. Story content.
ORACLE
Created brochures and sales tools for eCommerce Solutions
INPUT Market Research
Researched and wrote E-Commerce Research Reports
- E-Commerce
- E-Commerce in Manufacturing
- E-Commerce in Distribution
D&B Software
D&B Software
Strategic Consulting
- Consulted to CEO
- Wrote strategic marketingdocuments
ROSS Systems
Peachtree Software
D&B Software
Product Marketing
- Sales tool development
- Marketing materials
ATTACHMATE
Peachtree Software
Peachtree Software
Acting Product Marketing Manager for GroupWare/Collaboration Software
Peachtree Software
Peachtree Software
Peachtree Software
Product Management
- Product positioning
- Competitive analysis
Email Marketing
SEVISTA
SEVISTA
SEVISTA
Acting Strategist and Chief Marketing Officer
- Developed business plan
- Developed marketing strategy and go-to-market
- Developed and executed Email marketing campaigns
- Growth marketing programs
- Website development and content
CPA.COM
SEVISTA
SEVISTA
Drive Online Store Purchases
- Email marketing campaigns
- Online content
- Targeted promotions
Product Management & Innovation
Product Management Best Practices
Product Management Best Practices
Product Management Best Practices
Client: Pendo.io
Developed product management best practice content and delivered workshops to their clients including Product Management 101, Using Data to Drive Results, Lean StartUp Experimentation, Jobs to be Done
Saas Product Launch Management
Product Management Best Practices
Product Management Best Practices
Client: Hatch Early Learning
Led cross functional team for the launch of a new Saas product
Lean Startup Training for Innovation & Entrepreneurs
Lean Startup Training for Innovation & Entrepreneurs
Lean Startup Training for Innovation & Entrepreneurs
Taught and led Lean Startup Bootcamps:
Citrix
LexisNexis
Intuit
Business Plans
Lean Startup Training for Innovation & Entrepreneurs
Lean Startup Training for Innovation & Entrepreneurs
Business plans and strategies
Innovation, Strategy and Product Management Projects
Strategy and Business Plans
ComputerJobs.com. Developed business plan and go-to-market. Company acquired by Monster.com.
Airsage. Created their initial business plan.
Oneweb. Developed their business plan and marketing materials.
Pharmassistus. Developed website www.pharmassistus.com and marketing materials.
AIR SAGE
Business Plan Development
Worked with founder and CEO on initial business plan and strategy