Susan Harman leads the Business Services strategy and delivery team and is passionate about delivering value to stakeholders.
She is a high-energy, data driven and results-oriented leader in product management, product marketing, marketing, strategy and innovation as both a consultant and as employee for start-ups, enterprise organizations, small businesses, individuals, non profits and clubs. Susan has a track record of leadership experience and delivery of results:
Citrix. Director, ShareFile Product Line Management & Innovation.
Business leader and general manager for the “ShareFile" product line in regulated markets - Accounting, Finance, Insurance and Legal markets, and responsible for long-term strategic planning, innovation and cross-product initiatives.
LexisNexis (Reed Elsevier). Vice President, Product Management & Innovation. General manager for a global SaaS solution. Responsible for innovation, commercialization strategy, go-to-market, product roadmap, strategic partnerships and P&L. Achieved goals of ease, speed, high NPS and ALM Innovation Award. Developed strategic relationship with Microsoft.
Intuit. Innovation and Product Management Leader. Led innovation and Open Innovation initiatives with partners that included development of Innovation Labs and a relationship with MIT Media Lab. Identified new product offerings in healthcare, benefits, financial services, credit and payments, digital wallet for TurboTax, Quicken, Mint, QuickBooks.
Apple. Manager, USA Small Business Market. Created and executed on the Small Business Market business plan and strategy for Apple; growing to $600 million revenue in 3 years (when Apple was valued at $3 billion). Developed TV and print advertising, and sales and marketing programs for initiatives. Was Apple’s subject matter expert and speaker at industry events that included speaking at the White House.
Enghouse Interactive. Director, Marketing & Corporate Communications.
Managed the marketing, demand gen, telesales, public relations, corporate communications and analyst relation functions for this public call center / IVR solutions company. Developed positioning, branding, sales enablement tools and demand generation programs contributing to $10 million in pipeline revenue within six months.
National Data Corporation. Director, Product Marketing.
Product marketing and strategy responsibility for $120 million electronic payment processing division (retail and financial markets) of this financial services and electronic payments company.
Greenmachine. Founder and CEO. Founder of Atlanta tech incubator. Became leading private incubator within two years of launch.
Software Publishing Corporation. Product Management. Efforts directly contributed to $3 million incremental revenue in 3 months, industry leadership and successful IPO. Launched 2 new software products and created a bundled offering for consumers / SMB; each became #1 bestsellers in their categories. Developed OEM relationships with IBM, SONY, and TANDY.
Masterpack ERP Systems. Vice President, Global Product Marketing and Corporate Communications. Surpassed all goals and within a six-month period increased metrics: top of funnel by 1,000%, lead conversion by 200%.
Melita Plc. Director, Product Management and Marketing. Created a vertical market focus and instituted a product life cycle product management. Created sales enablement and marketing tools that resulted in exceeding all goals; increased top of funnel by 400%.
Leadfusion. Director, Marketing. Developed sales enablement tools, PR and corporate communications for SaaS financial services offering that enabled achievement of revenue goals. Earned ADDY award from the San Diego Advertising Club.
Intradiem (formerly Knowlagent). Director, Product Management & Innovation. Re-defined, rebuilt and re-launched the flagship B2B eLearning/Performance Management product from a one off custom application to a standardized platform leveraging Agile, product life cycle processes and partnership with customers and third parties. Developed the go-to-market programs, marketing and sales enablement tools.
Author: Digital Handshake; Finding Revenue in New Relationships. ASAE. 2002; focused on helping vendors and associations work together.
Mentioned as an early adopter in: The Lean Brand (How brand innovation transforms organizations, discovers new value and creates passionate customers) by Jeremiah Gardner.
Quoted in Collective Disruption (How corporations and startups can co-create transformative new businesses) by Michael Docherty
Columnist. Monthly column contributor to St. James Living
Vassar College - B.A. in Psychology & Education
Babson College - MBA Program
“RECEIPT VISUALIZATION AND RECEIPT DATA APPLICATIONS”, US 8,095,439, 1/10/2012
"METHOD AND SYSTEM FOR PRIORITIZING PERFORMANCE INTERVENTIONS" US 11,291,533, 12/1/2005
Pragmatic Marketing / Product Management
NY State Teacher Certification
Living on the intracoastal
Having friends and neighbors over for dinner, wine-tastings, parties. . .
Board member for Samara's Village, a non-profit focused on educating, equipping and empowering pregnant adolescent girls, their babies and the fathers.
Mentor with The UNCW Center for Innovation and Entrepreneurship (CIE), which offers programs, services, and activities to promote and support entrepreneurship and the creation of innovative new ventures in Southeastern North Carolina.
Created and executed on an innovative Small Business Market business plan and strategy for Apple that generated $600 million in revenue in 3 years (when Apple was valued at $3 billion).
Applied consumer packaged goods marketing techniques to software. Efforts directly contributed to $3 million incremental revenue in 3 months, industry leadership and successful IPO:
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